Every Way Up North has a theme. For Way Up North Copenhagen, it’s Clean Slate.
Noun: clean slate
An absence of existing restraints or commitments
What that means is each presentation will be connected to this idea. The presenters will interpret Clean Slate in a way that makes sense to them, and the guests in the audience will experience that interpretation.
We chose this theme with two groups of people in mind.
Those who are brand new to the game and are unsure how or where to start.
Those who have been around a while and are ready for a fresh direction.
Whichever group you fall into, we believe over the two days you’ll be injected with what you need to attack your path afterwards.
Here’s an overview of what you can expect from the illustrious characters who comprise the lineup for Copenhagen.
There’s a lot of focus on how to perfect your art, your marketing and your social media presence, but not enough on your to perfect your client relations. Head back to marketing basics by increasing your work of mouth referrals before your client has even seen their images! I’d love to share how I approach customer service with my clientele to make sure that they leave our time together feeling confident in their decision to hire me. From e-mails, to the thoughtful actions in person to the final delivery, see how I amplify the client experience.
We live in a “hustle hard” culture and no one is better at telling photographers how to run their business than other photographers. At one point we forgot that we are all humans with our own individual stories; we come from different backgrounds, with different struggles, we hold different qualities and different shortcomings. So instead of just hopping on the “hustle train”, we need to stop the fuck up and dig deep within ourselves and figure out what works for us individually in the long game. In my talk, I will be addressing the importance of understanding yourself, your values and your flaws, in order to build a business that is sustainable for you.
If I had to go back to 0. Start a wedding photography business in a new city. This is the step by step of what I would do.
The journey of how one image restarted my photography career, work ethic and mindset.
Are you about as inspired in your business as a sloth on a treadmill? Whatever your reason – we’ve all been there – whether you’re a badass who’s spent the last couple of years raising some humans and your art took the backseat for a while. Maybe you’ve just changed countries and you’re the new kid on the block. Maybe this is year 7, or 10, or 25 and it’s feeling all a bit creatively passive and monotonous. I want to convince you that feeling like you’re back at square one is your biggest asset yet. Life has given you a huge gift – the opportunity at regaining a beginners mindset. I’m excited to explore with you – ways to get this joy train running at full throttle once more.
How to re-think, re-fresh, and re-invigorate your creative life, and how to know when it’s time.
Everyone has a very busy life and we go from one project to the other. Before we know it many years have passed telling the stories from others, when do we think about our own story?
Imagine a world with less comparison & more self worth. How would you feel if photography awards and social media features don’t matter anymore and being the best and most looked-up-to in a very crowded industry is not the mighty goal. Instead, we go back to square one and start building the value of our brand on happy clients, creative freedom and a strong community. We are the underdogs and have been learning to embrace our status in order to lead a business we love with clients that love what we do, that rave about us and will come back over and over again. Let’s unplug those Feauture accounts on Instagram that make our heads spin over which amazing location or model couple we should be shooting next and start fresh. It’s worth it, we promise!
I believe that things come full circle in our lives. The same rule applies to storytelling as each story has a structure and comes full circle. People are inspired by other peoples works, forgetting that their own life can be a source of inspiration for them. Artists should be willing to recall their childhood memories as they influence their perception of reality and help to find their own voice.