October 28-29, 2025
BIG PICTURE
Every decision in photography comes down to a choice: zoom in or zoom out. Get close to the details or step back to see the whole scene. For our 10th anniversary, we’re stepping back. We’re asking our presenters to share their Big Picture – not just techniques or trends, but the broader vision that shapes everything they do.
From business strategies to creative philosophies, from life lessons to industry insights – this is about seeing beyond the frame. What drives their decisions? What shapes their approach? What lessons have they learned that only become clear when you step back and look at the bigger picture?
From business strategies to creative philosophies, from life lessons to industry insights – this is about seeing beyond the frame. What drives their decisions? What shapes their approach? What lessons have they learned that only become clear when you step back and look at the bigger picture?
Line-Up
Coming May 2025
Tickets
This event is on sale now. You are invited to Way Up North on 28+29 October, 2025
Fall 2025 Tickets
After 10 years of traveling across Europe, we still can’t quite believe we’re coming home to Stockholm. We’re returning to Bio Skandia, where Way Up North began in October 2015. The same cinema where a community was born, though we…
Original price was: €395.00.€195.00Current price is: €195.00. +VAT
What to expect at Way Up North
Welcome to Way Up North! We’ve been hosting events in Europe since 2015. Our gatherings bring together wedding creatives like you for two days of inspiration and connection. The core of WUN is our presenters who interpret the event theme on the big stage. The heart is you; the community who share the moments between the moments together. Inspired by the presentations, connected with new friends, and now what? The now what is the magic you’re left with where you take your newfound inspiration and connections and create something for yourself after the show. We can’t wait to see what you do next!