The Flashdance

I bought my first record at the age of 9 (45 of Frank Sinatra’s – New York New York). In 1996 I started DJing by night, while booking and producing shows in night clubs, theatres, and festivals by day. Two years later I took a job in marketing, advertising, and brand strategy. After 10 years of the Ad world I realised I needed more, so I walked away from the clients (stayed pals with the creatives) and moved to LA.

I started The Flashdance from my dining room table during the worst recession in recorded history with a pregnant wife and no money. In almost 5 years we’ve turned it into one of the most highly regarded brands in the wedding and event industry.

Photo: Dan O’Day | Videos: Shark Pig

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