The Curse of Knowing 2.0 – a.k.a. UNLESS
All marketing and selling tips are garbage UNLESS you know your why. Doing what you think you SHOULD do is not going to get you very far. Why is it so difficult to see what is in front of us and what works for us? I’m hoping to shed some light on these. And I’m sure there will be some more discussion on hotel cleaning trolleys for those who attended Rome 2017.