UNCOMMONSENSE

UNCOMMONSENSE, the brainchild of Anna Gadalean, is more than just a photography and videography utility belt – it’s a mindset that challenges the status quo. With their tagline “life’s too short to make sense,” this unconventional brand empowers artists to be unapologetically themselves. As a new partner for Way Up North, UNCOMMONSENSE brings an exciting energy that aligns perfectly with our ethos of innovation and pushing boundaries. Their philosophy is simple yet powerful: common sense is overrated, and it’s the bold, unconventional choices that truly propel us forward.