WUN: So you mentioned earlier when we talked, about confidence, and how that relates to business and photography.
Emelie: Yes. When I started in photography, I were like many others, very insecure and I often cried because I thought I was so bad and I couldn’t produce the same kind of images as other photographers could. And I had problems with that. So for many years, I was insecure and I couldn’t sell myself to my clients, this also meant I had very low prices and problems believing in my photography. All this because of low self-esteem.
A couple of years ago, I decided to start to change this. So instead of thinking bad things about myself, I started to fake it, telling myself that I was confident and I had no problems with new situations that I normally would be very uncomfortable in. Things like talking to people at Fotomässan, the large photo fair in Stockholm each year. I talked to a lot of people there, something I normally would never do. But it was like I tricked my brain to do things and slowly I started to believe in the lies.
WUN: So it worked?
Emelie: Yeah, so eventually I changed my low self-esteem to believe in myself and I no longer have problems with being insecure and that’s one of the things I really want to focus on and educate other photographers about, that you need to believe in yourself. Because when you do, you can reach out to your clients and sell yourself and make them believe that you are a good photographer and not the one that you believe that you are.
And it is not that I go around believing that I know everything or have nothing new to learn, I constantly try to improve and learn from my experiences. It is about the mindset that you believe in yourself.
I believe many photographers don’t realize that being a photographer and an entrepreneur or to have your own company – the most important thing is to be confident in yourself, in who you are as a person first. So you need to build that up first, and then you can build the company.