When everyone was zigging, what was your zag? The theme for Berlin was ZAG, inspired by Marty Neimeier's book of the same title. Each presenter's task was to interpret zag and answer the question, 'What's your zag?' which connected with points of differentiation in their journey.

When: October 17+18
Where: Berlin, Germany
Venue: BabylonRosa-Luxemburg-Straße 30, 10178View map Venue website

Partners

DreambooksProDreambooksPro, founded in 1982, is more than just an album producer – they're a true business partner for photographers. With their philosophy of being "More than an album," DreambooksPro focuses intensely on the needs of professional photographers. This marks DreambooksPro's second partnership with Way Up North, following their sponsorship in Berlin 2023. What makes this collaboration particularly special is that DreambooksPro is local to Lisbon, our host city for this event. Their amazing team and great ambassadors bring a wealth of experience and local knowledge, enhancing the Way Up North experience for all guests.

Line-up

Keynote

Pic-TimePic-Time is the gallery and delivery platform for photographers who care how a gallery looks before a client opens it. They've sponsored WUN since Cologne 2018. The Pic-Time Storytelling Evening, started at Vienna 2022, has become its own thing inside the WUN week. València hosts the next one.

ImagenImagen is an AI culling and editing platform that trains on your edits, learns your style, and takes hours off the post-wedding week. Imagen joined WUN at Copenhagen 2021 and has sponsored every edition since. València included.

Wooden BananaWooden Banana has sponsored WUN since the first edition in Stockholm 2015. They sold one product then. Wooden boxes. Today they make albums, packaging, prints, the lot. The Wooden Banana Party that closes every WUN takes its name from them. València will be no different.

Supporters

Elke & LeentjeWedding Photographers

WUNX

Host & DJ

Host

Jonatan Jan

Prague, Czechia

i will never grow up stop laughing sticking out my tongue at anyone falling standing up loving drinking with friends and strangers alike dancing as if nobody is watching skinny dipping singing out of tune walking out of all paths stealing moments and cherries wanting to fly i promise you nothing and all myself P.s.: You might think of me as a crazy child-like weirdo. And you will be absolutely right.

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Teddyfromthebox + Ryon

Prague, Czechia

Adriana Mižigárová and Ondrej Rychnavský (aka Teddyfromthebox + Ryon) keep coming back to Way Up North, and we keep asking. They've brought their sound to Lisbon, Prague, Berlin (twice), Florence, and Stockholm. In Vienna, they'll be soundtracking the day at the cinema, setting the mood between talks and keeping the energy where it needs to be.

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Michael Antonia

Orcas Island, United States

When I was a little kid I had 4 part time jobs and ran several small businesses to afford records. Things haven't changed much. The Flashdance houses 6 companies and covers nearly every aspect of event production.

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Contact

Berlin

Zag

Partners

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Line-up

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Host & DJ03

Partners

Keynote

Supporters

WUNX

Host & DJ