The fine print, in plain words
How WUN works, together
How the community, Membership, tickets and the Awards work, what we expect from each other, and what happens when something goes wrong.
Updated · Way Up North AB
At a glance
01
The agreement
In shortThis is the deal between you and Way Up North AB, in plain English, for everything WUN offers.
These Terms are the agreement between you and Way Up North AB (organisation number 559375-4665, Vikingavägen 74, 803 44 Gävle, Sweden). They cover wayupnorth.co, the WUN community on the web and in our app, our events, Membership and the Awards: together, "WUN" or "the Service".
By creating an account or buying from us, you accept these Terms. We have kept the legal wording to the minimum needed to be accurate. Where a sentence still sounds formal, it's because it has to be precise. Our Privacy policy and Cookie policy belong to the same agreement.
02
You and your account
In shortEveryone is welcome. One real person per account, and you look after your own sign-in.
03
The community
In shortThe community is free. Some Spaces are invite-only or for event attendees.
Joining the WUN community is free for verified accounts. That includes the feed, profiles, People and Friends, messages and ordinary Spaces, on the web and in the app.
Some places need more than an account: private Spaces need an invitation, and event Spaces are for people attending that event. Hosts of a Space can set its own rules on top of these Terms and remove people who break them.
04
House rules
In shortTreat people like colleagues. No harassment, hate, spam, theft of work or scraping.
WUN works because people are generous with each other: they share what they learned, credit each other's work and treat a stranger at the bar like a colleague. Bring that spirit, and please don't:
If we add to this list in a way that matters, we tell you in advance, as described in Changes to these Terms.
05
Your work stays yours
In shortYour work is yours. We only show it where you post it, and never use it for marketing or AI without asking.
You own everything you post, upload or send on WUN: photos, videos, text, comments, messages and your profile. Nothing in these Terms changes that.
To run the Service we need your permission to handle it, so you give us a non-exclusive, worldwide, royalty-free licence to store, back up, resize, convert and show your content, only:
What we will never do without asking you first:
The licence ends when you delete the content or your account, apart from backups for their short retention period. Copies others legitimately hold, such as a message you sent them, stay until they delete them.
06
People in your photos
In shortPost only work you have the rights to, with permission from the people in it.
Wedding work is full of people who never signed up for WUN. When you post, you confirm that:
If someone tells us they didn't agree to appear in your work, we may act under Reports and moderation. People who appear in content can always reach us at [email protected].
07
Membership
In short€125 a year plus VAT for Awards entries and event benefits. It renews automatically each year unless you cancel. You can cancel at any time.
- Price
- €125 per year plus VAT. VAT and the total are calculated at checkout.
- What's included
- Three Awards entries in each of four eligible Collections per paid year, and the member benefits announced for selected physical events and workshops. Each event says which benefits apply to it. Details are on the Membership page.
- Renewal
- Membership renews automatically every year unless you cancel. Cancel any time in billing; you keep your benefits until the paid year ends.
- Changing your mind
- You can withdraw within 14 days of buying for a full refund. If you use a benefit in those 14 days, such as submitting an Awards entry, you agree that the withdrawal right ends from that moment. After 14 days the current year isn't refunded, but nothing renews once you cancel.
- Founding members
- Members whose first year is paid before 15 January 2027 receive a permanent Founding member badge. It is a thank-you, not a price promise, and it stays with your account and can't be transferred.
- Price changes
- A new price never applies to a year you've already paid. We tell you before a renewal at a different price, so you can cancel first.
Membership is not needed to join the community or to list yourself in the Directory. Both are free.
08
Event tickets
In shortEvent tickets are non-refundable but may be transferred. If we cancel, you get your money back.
09
At our events
In shortBring your ticket, expect cameras, respect presenters' work and the people around you.
10
The Awards
In shortEvery cycle has its own published rules. You decide how your entry may be shown.
11
The Directory
In shortA free, opt-in listing that you control. No paid placement.
12
Partners and sponsored content
In shortAnything a partner paid for is labelled Sponsored.
Our partners help make WUN happen. When a partner pays for something you see in the community, it is labelled "Sponsored" and shows who it is from. Partner offers and posts never pretend to come from members. Partners' own sites and terms apply when you use their offers.
13
Payments and VAT
In shortStripe handles payment. Prices are in euros, plus VAT.
14
Reports and moderation
In shortReport what's wrong. We explain every decision, and you can always appeal to someone new.
We do not tolerate objectionable content or abusive behaviour. We remove content and restrict or suspend accounts when necessary to protect the community. We review reports and act on confirmed violations within 24 hours.
Use Report wherever you see it, or write to [email protected] with the subject "Report". The person you report never learns who reported them. WUN staff review reports and may also act on clear breaches they notice themselves.
Depending on how serious something is, we may:
For urgent safety risks, clearly illegal content or a court order, we act first and explain afterwards. Every time we act on your content or account, you get a clear statement of what we did and why, as the EU Digital Services Act requires.
Think we got it wrong? Appeal in the product where offered, or write to [email protected] with the subject "Appeal". A different person from the one who made the decision reviews it, and we aim to answer within 14 days. Repeated breaches add up: three within 12 months can lead to suspension or closure, and you are told about each one.
15
Copyright complaints
In shortFound your work used without permission? Send us the details and we'll act.
If something on WUN infringes your copyright or other rights, write to [email protected] with the subject "IP complaint" and include:
We handle notices under the Digital Services Act's notice-and-action rules. We may remove or restrict the content and ask the member who posted it for their side.
16
Leaving WUN
In shortDelete your account whenever you like, with 30 days to change your mind.
You can delete your account any time in Privacy settings. When you do:
We keep orders and tax records for seven years, as Swedish law requires, and moderation records for up to 12 months. Download your data first if you'd like a copy. We may close an account ourselves as described under Reports and moderation.
17
When things change or break
In shortWe aim for reliable, not perfect. Paid benefits are protected when things change.
We work hard to keep WUN running, but we can't promise it will always be available or free of errors. Maintenance and outages happen, and we don't offer a service-level agreement. We keep improving WUN, so features change, appear and sometimes go away. If a change seriously affects something you've paid for, we tell you in advance and offer a fair remedy.
We aren't responsible for events beyond our reasonable control, such as natural disasters, war, pandemics or major infrastructure failures. If one affects an event, the ticket rules above still apply.
18
Liability
In shortYour consumer rights always apply. Beyond them, our liability has a sensible limit.
Nothing in these Terms limits liability that the law doesn't allow us to limit, including for death or personal injury caused by negligence, for fraud, or your mandatory rights as a consumer.
Within that, our total liability to you in any 12-month period is limited to what you paid us in that period, or €100 if that is more. We aren't liable for indirect losses such as lost profits, lost data or lost goodwill. WUN links to other sites and services; their own terms apply and we aren't responsible for them.
19
Changes to these Terms
In shortReal changes come with 30 days' notice by email.
Small changes, such as clearer wording, fixed links or new contact details, take effect when we publish them. For changes that meaningfully affect your rights or obligations, we email you at least 30 days before they take effect. If you don't accept a change, you can delete your account before then and get a pro-rated refund for any paid benefit you won't receive.
20
If we disagree
In shortSwedish law applies, and your home-country consumer rights still protect you.
These Terms are governed by Swedish law, and disputes go to the Swedish courts. If you are a consumer, you keep the protection of the mandatory laws of the country where you live and can bring a claim there. Please write to [email protected] first; most things are solved in an email. Consumers can also turn to the Swedish National Board for Consumer Disputes (arn.se).
21
Housekeeping
In shortThe usual housekeeping, kept short.
Still wondering about something?
Write to us. A real person on the WUN team reads every message, and we usually reply within a few working days.