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Partners
The companies that make Way Up North happen, edition after edition.
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Partners
The companies that make Way Up North happen, edition after edition.
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See all 14 partners
Canon
Canon has been WUN's main event sponsor since Rome 2022. They've brought gear to every edition since: Prague, Berlin, Florence, Lisbon, and the Stockholm 10-year. The styled shoots Canon arranges have become part of the format. València is next.
Capture One
Capture One is the professional editor a lot of the wedding photographers you follow are editing in. Danish colour science built for skin tones and skies, layers-based masking, session and catalogue workflow, and speed on RAW files most editors are still chasing. Capture One first sponsored WUN at Stockholm 2017 and has been part of editions and projects ever since. València is next.
Imagen
Imagen is an AI culling and editing platform that trains on your edits, learns your style, and takes hours off the post-wedding week. Imagen joined WUN at Copenhagen 2021 and has sponsored every edition since. València included.
MPB
MPB has been part of Way Up North since Lisbon, returning for Berlin, Vienna, and Stockholm, and now joining us again in Valencia. Founded in 2011 by Matt Barker, MPB changed how photographers buy, sell, and trade equipment through their trusted online platform for used gear. With headquarters in Brighton, Brooklyn, and Berlin, they recirculate over 610,000 items annually, extending the creative life of equipment worldwide. Their team of trained experts inspects each piece and offers a 12-month warranty on all purchases in Europe. We're grateful for MPB's continued support and the value they bring to our community.
Narrative
Narrative is the AI culling tool that learns how you shoot and sorts thousands of frames in the time it takes you to make coffee. The team behind it came out of Uber, Google, Dropbox, and Microsoft. The product is built by photographers. Narrative has sponsored WUN digitally for a few editions. València is the first time we have them in the building.
Pic-Time
Pic-Time is the gallery and delivery platform for photographers who care how a gallery looks before a client opens it. They've sponsored WUN since Cologne 2018. The Pic-Time Storytelling Evening, started at Vienna 2022, has become its own thing inside the WUN week. València hosts the next one.
Spreadu
Spreadu is a modern, 100% browser-based album design and client-proofing software built specifically for professional photographers. It moves away from traditional, rigid layouts by using an intelligent "Magic Design Engine" that automatically arranges and balances pages around your photos in real time, completely eliminating forced auto-crops and template limitations. Equipped with smart AI filtering to sort images by scenes and faces, seamless online proofing for instant client feedback, and pre-loaded production specifications for the world's leading print labs, Spreadu provides a highly efficient, drag-and-drop workflow that allows photographers to build full, print-ready albums in roughly 20 minutes.
StyleCloud
StyleCloud is a premium cloud-based design system and template library built specifically for creative entrepreneurs and professional photographers using WordPress. It provides high-performance, drag-and-drop page layouts, sections, and complete starter themes built natively on the lightweight Kadence WP framework. Known for its speed and sleek aesthetics, StyleCloud offers an modern, block-based alternative to traditional page builders like Elementor or outdated platforms like Flothemes, and includes deep integrations with client gallery tools like Pic-Time.
The Boudoir Album
The Boudoir Album has been making albums for boudoir photographers since 2012. One genre, one specialty, a decade and change of focus. The production team is entirely women, end to end. Digital upload, binding by hand, packaging by hand. Boudoir needs a vendor who treats the material with the care the material deserves. They built the company around it. València is their first WUN. About time.
Unscripted
Unscripted is the photography business app a million photographers run their work on. Pose libraries, contracts, invoices, client galleries, the sun tracker that tells you when golden hour ends, the directory that gets you found. It's the toolkit photographers reach for when they want one app instead of seven. They sponsored WUN at Copenhagen in 2021 and are back with us at València.
VSCO
Most photographers learned to edit on VSCO. The presets, the phone filter on a late-night cull, the look that defined a decade of wedding work. VSCO has grown into the full kit since: AI editing, client galleries, mood boards, studio management, a Lightroom preset pack that brought back discontinued Kodak and Fuji film stocks. WUN partners with them again at València.
Wanderlust Videos
Wanderlust Videos is the post-production team wedding videographers outsource their editing to. Highlight films, feature films, ceremony edits, speech cuts, elopement cuts, social teasers. Ten thousand projects delivered over ten years, with editors who learn your style. Out of Katy, Texas. First WUN is València.
Wooden Banana
Wooden Banana has sponsored WUN since the first edition in Stockholm 2015. They sold one product then. Wooden boxes. Today they make albums, packaging, prints, the lot. The Wooden Banana Party that closes every WUN takes its name from them. València will be no different.
World's Best Wedding Photos
World's Best Wedding Photos is a curated directory of wedding photographers, built for couples who need to find one. The galleries are edited, not voted on. Three percent of every membership goes to the Breast Cancer Research Foundation. First time sponsoring WUN. Starts at València.
