"YOU THOUGHT YOU KNEW YOU" was the theme for Way Up North Florence. Presenters explored their personal creative journeys, challenging assumptions, and embracing fresh perspectives, inviting attendees into a profound exploration of artistic transformation and inspiration.

When: May 7+8
Where: Florence, Italy
Venue: Cinema La CompagniaVia Cavour 50r, FlorenceView map Venue website

Partners

Main partners

Canon has been WUN's main event sponsor since Rome 2022. They've brought gear to every edition since: Prague, Berlin, Florence, Lisbon, and the Stockholm 10-year. The styled shoots Canon arranges have become part of the format. València is next.

About Canon Website

Line-up

Keynote

Partners

Wooden BananaWooden Banana has sponsored WUN since the first edition in Stockholm 2015. They sold one product then. Wooden boxes. Today they make albums, packaging, prints, the lot. The Wooden Banana Party that closes every WUN takes its name from them. València will be no different.

ImagenImagen is an AI culling and editing platform that trains on your edits, learns your style, and takes hours off the post-wedding week. Imagen joined WUN at Copenhagen 2021 and has sponsored every edition since. València included.

Pic-TimePic-Time is the gallery and delivery platform for photographers who care how a gallery looks before a client opens it. They've sponsored WUN since Cologne 2018. The Pic-Time Storytelling Evening, started at Vienna 2022, has become its own thing inside the WUN week. València hosts the next one.

Supporters

Opi KaurEvent Planner

WUNX

Host & DJ

Host

Nadja Endler

Stockholm, Sweden

I'm a self-taught photographer based in Stockholm, and as a wedding photographer I'm drawn to the vibrant energy of city weddings. However I'm also just a girl, admitting to have a soft spot for the romantic charm of Southern Europe’s countryside. Bio Photo Credit, Maja Brand

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Michael Antonia

Orcas Island, United States

When I was a little kid I had 4 part time jobs and ran several small businesses to afford records. Things haven't changed much. The Flashdance houses 6 companies and covers nearly every aspect of event production.

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Teddyfromthebox + Ryon

Prague, Czechia

Adriana Mižigárová and Ondrej Rychnavský (aka Teddyfromthebox + Ryon) keep coming back to Way Up North, and we keep asking. They've brought their sound to Lisbon, Prague, Berlin (twice), Florence, and Stockholm. In Vienna, they'll be soundtracking the day at the cinema, setting the mood between talks and keeping the energy where it needs to be.

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Contact

Florence

You Thought You Knew You

Partners

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Line-up

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Main partners

Keynote

Partners

Supporters

WUNX

Host & DJ