October 28 + 29
Stockholm
Bio Skandia
Stockholm, Sweden
Theme
Why Not
The two most powerful words in the creative vocabulary. Because you really can just do things. Why not take the leap? Why not trust your instinct? Why not build something that doesn't exist yet? The best ideas don't come from careful planning. They come from that slightly reckless moment when you stop overthinking and start creating. We've forgotten the magic of spontaneity, trading bold moves for safe choices and intuition for endless analysis. Creativity doesn't thrive in spreadsheets. It lives in the space between "this is crazy" and "let's try it anyway." Our presenters will explore their own "why not" moments, the decisions that seemed reckless but changed everything. The projects they had no business starting but couldn't resist pursuing. The best things in life don't come from being busy or careful. They come from that beautiful moment when you stop asking "what if I fail?" and start asking "why not try?"
- When
- October 28 + 29
- Where
- Stockholm, Sweden
- Venue
- Bio SkandiaDrottninggatan 82, 111 36 StockholmView map
Partners
Partners
Rules CollectionYou could shake hands with the person who made your belt. That's Rules Collection – Italian artisans in small workshops making photography gear by hand. Their vegan leather belt system keeps your hands free without making you look ridiculous. Detachable pouches that actually detach. Belts that actually fit. Flat lays that stay flat, arrive in handmade cotton cases, and transform any surface into a backdrop worth shooting. Everything from stitching to packaging involves real people in Italian neighbourhoods, not factories in nowhere. The founder built this company to support craftspeople who care about what they make. Belt bags that hold everything without the bulk. Velvet and cotton backdrops that roll up and work anywhere. Styling blocks for dimension. Tools made by photographers who know the difference between sustainable and actually usable.
