Name: Stockholm 2025
Start: 2025-10-28
End: 2025-10-29
Location: Bio Skandia

Stockholm 2025 — Way Up North

Partners

Rules CollectionYou could shake hands with the person who made your belt. That's Rules Collection – Italian artisans in small workshops making photography gear by hand. Their vegan leather belt system keeps your hands free without making you look ridiculous. Detachable pouches that actually detach. Belts that actually fit. Flat lays that stay flat, arrive in handmade cotton cases, and transform any surface into a backdrop worth shooting. Everything from stitching to packaging involves real people in Italian neighbourhoods, not factories in nowhere. The founder built this company to support craftspeople who care about what they make. Belt bags that hold everything without the bulk. Velvet and cotton backdrops that roll up and work anywhere. Styling blocks for dimension. Tools made by photographers who know the difference between sustainable and actually usable.

Profoto10 years ago at the first Way Up North, Profoto was there. Ten years later, as we return to Stockholm where it all began, this extraordinary partnership continues. Profoto's commitment to creating light-shaping tools that help photographers tell their stories has made them an invaluable part of the Way Up North journey. Their innovative products have illuminated countless workshops and demonstrations across Europe, setting the standard for professional lighting that transforms visions into reality. As we celebrate a decade of Way Up North, we celebrate a decade with Profoto – a partnership as enduring as the perfect light they create.

Scandinavian PhotoScandinavian Photo returns as a sponsor for our Stockholm celebration, continuing a partnership that began in our early years when we hosted events at their flagship store in 2017 and 2019. As one of Europe's leading photography retailers, they've been serving photographers across Scandinavia for decades, offering everything from the latest camera gear to professional services and expert advice. What makes them special isn't just their comprehensive product range, but their genuine commitment to the photography community – they understand that great gear is only as good as the passion behind the lens. Their return to Way Up North feels like coming full circle as we celebrate our 10-year milestone in Stockholm, bringing together the tools, the community, and the inspiration that make photography magic happen.