Schedule for Way Up North, Europe's wedding photography conference, is set to be hosted in the heart of Lisbon this October 2024.
By Way Up NorthUpdated 13 October 2026
Welcome to Lisbon
Nine years ago, at the first Way Up North in Stockholm in October 2015, we opened with these words:
"To go fast, go alone. To go far, go together."
This message from 2015 resonates even more strongly today as we prepare for our Lisbon event, themed "Where Dreams Go to Die". It's a reminder that our greatest journeys – and challenges – are best faced together.
In Lisbon, the presenters will each interpret this theme, weaving a cohesive narrative throughout the event. You'll hear stories of resilience, witness creative breakthroughs, and perhaps find new paths to realising your own dreams. It's not about the death of aspirations, but about how we overcome obstacles and reignite our passions – together. [Learn more about our theme's origins here.]
Below is the schedule for the show. Welcome to Lisbon for the 16th edition of Way Up North!
Get your hands on some amazing gear and leave Lisbon with fresh portfolio material! Canon's exclusive Styled Shoots await:
Limited spots available - sign-up required for photo or video sessions at Pateo Alfacinha
Two time slots available for each type of session
Use Canon's latest gear to capture stunning Portuguese scenes
Expert guidance from Canon professionals on-site
Only 25 spots for each photo session, 10 for each video session
Sign-ups open September 8th at 20:00 CEST (first-come, first-served)
Can't decide between photo and video? Due to limited spaces, guests can sign up for only ONE session (either photo or video). But don't worry - both options promise portfolio-worthy content and an unforgettable experience!
More details and sign-up information available in the link below.
Discovering the challenges and learnings of running a photography business for over 10 years, adapting and evolving to stay relevant in an ever-changing market.
Build a strong local network first to ease international expansion. Prioritize local clients with exceptional service. Leverage your cultural background to offer a unique touch, then go abroad.
From wanting to quit wedding photography to winning WUN Best Young Photographer of the Year: an honest journey how to break into destination wedding photography and pursue drastic changes toward booking high-end clients.
Cameron explores the tension between trends and creativity in a wedding photographer's career. Diving into how you can cultivate timeless appeal while staying relevant in the moment.
The most valuable opportunities often arise in high-risk situations. If you want to change your future, you're going to need to get comfortable with uncertainty.
An in-depth conversation with wedding photography legend John Dolan, hosted by Jack Davolio. This 45-minute session explores John's remarkable career, insights, and the re-release of his iconic book "The Perfect Imperfect". The discussion promises spontaneous dialogue and candid reflections from this industry luminary.
The beloved Pic-Time Storytelling Evening returns! Space is limited, so you need to sign up to attend. There's a twist: everyone who signs up must submit an image that might be featured during the event. Expect an inspiring night of laughter, emotions, and photography insights at Second Home Lisbon. Click below to secure your spot, submit your image, and read more details about what to expect and how to prepare.
Photography is guiding me to understand and accept my vulnerabilities, transforming them into meaningful resources rather than allowing them to hold me back.
Remember Florence? When Magic created that surprise gallery with your images? Well, he's back for round two in Lisbon!
If you weren't in Florence, here's how it goes: Magic's going to build a gallery right there on stage, using work from you - our Lisbon guests. The fun part? You won't know if your work made it until it appears on screen.
With all the talent in the room, why not show it off, right? A little surprise, a lot of delight - that's what Magic's Gallery WUN is all about!
"In the end, we all become stories," wrote Margaret Atwood. This presentation explores the delicate intersection of life, beauty, and transience. We'll examine how fleeting moments transform into enduring narratives that echo through time, shaping the stories we ultimately become.
The legendary Wooden Banana Party closes the event. This year's theme: BANANA FLOWER. Expect a fun, wild, and messy night with music by WUN Family friends Michael Antonia, Adriana Mižigárová and Ondrej Rychnavský. WUN ticket holders are automatically on the guest list. Non-ticket holders can purchase party tickets separately. Specific details about the party and ticket purchase via the link below. Time to bloom on the dance floor!
