Past Events

  • Way Up North Cannes

    Cannes 2019

    April 2+3
    The theme for the show in Cannes 2019 was "The Obstacle is The Way", inspired by Ryan Holiday's book of the same title. Presenters explored how obstacles can be transformed into opportunities for growth and transformation, sharing their own stories of perseverance and resilience in the face of adversity. This inspiring event was held live in Cannes, and also streamed live online to a global audience, allowing attendees from around the world to join in on the conversation.
  • Way Up North Stockholm

    Stockholm 2019

    October 8+9
    The theme for the show in Stockholm 2019 was "FUCK IT", a bold and unapologetic call to action. Presenters shared their own stories of taking risks and embracing uncertainty, inspiring attendees to let go of fear and doubt and instead, take bold action towards their goals.
  • Way Up North Cologne

    Cologne 2018

    September 25+26
    The theme for the show in Cologne 2018 was "INSPIRATION IS FOR AMATEURS", inspired by the iconic quote by Chuck Close. Presenters delved into the idea that true creativity and innovation come from within, and that inspiration is not something that can be easily found or replicated. Instead, they shared their own stories of perseverance, experimentation, and dedication to their craft, inspiring attendees to tap into their own inner sources of creativity and drive.
  • Way Up North 2.0 Stockholm

    Stockholm 2018

    February 19+20
    The theme for the event in Stockholm 2018 was "Futureproof", a nod to the hybrid nature of the event, which brought together a live audience and a global online community. Presenters explored the intersection of technology and creativity, sharing their insights on how to stay ahead of the curve and adapt to the ever-changing landscape of the digital age.
  • Way Up North Stockholm

    Stockholm 2017

    October 10+11
    The theme for the show in Stockholm 2017 was "IDEAS TO ACTION", a call to turn creative sparks into tangible results. Presenters shared their own stories of transforming ideas into reality, inspiring attendees to take the leap and turn their own ideas into action.
  • Way Up North Rome

    Rome 2017

    April 11+12
    The theme for the show in Rome 2017 was "ELEVATE", a call to elevate one's game and take their creativity to new heights. Presenters shared their own stories of pushing beyond their limits and achieving success, inspiring attendees to elevate their own creative potential.