The theme for Way Up North Copenhagen was Clean Slate, a concept that embodied the freedom to start anew. Presenters interpreted this idea in their own unique way, sharing their perspectives on how to break free from constraints and forge a fresh path forward. We designed this theme with two groups in mind: those just starting their journey, seeking guidance on how to begin, and those with experience, looking to reboot and refocus. Regardless of where you stood, we believed that over the two days, you would gain the inspiration and motivation needed to tackle your next steps.
The theme for the show in Cannes 2019 was "The Obstacle is The Way", inspired by Ryan Holiday's book of the same title. Presenters explored how obstacles can be transformed into opportunities for growth and transformation, sharing their own stories of perseverance and resilience in the face of adversity. This inspiring event was held live in Cannes, and also streamed live online to a global audience, allowing attendees from around the world to join in on the conversation.
The theme for the show in Stockholm 2019 was "FUCK IT", a bold and unapologetic call to action. Presenters shared their own stories of taking risks and embracing uncertainty, inspiring attendees to let go of fear and doubt and instead, take bold action towards their goals.
The theme for the show in Cologne 2018 was "INSPIRATION IS FOR AMATEURS", inspired by the iconic quote by Chuck Close. Presenters delved into the idea that true creativity and innovation come from within, and that inspiration is not something that can be easily found or replicated. Instead, they shared their own stories of perseverance, experimentation, and dedication to their craft, inspiring attendees to tap into their own inner sources of creativity and drive.
The theme for the event in Stockholm 2018 was "Futureproof", a nod to the hybrid nature of the event, which brought together a live audience and a global online community. Presenters explored the intersection of technology and creativity, sharing their insights on how to stay ahead of the curve and adapt to the ever-changing landscape of the digital age.
The theme for the show in Stockholm 2017 was "IDEAS TO ACTION", a call to turn creative sparks into tangible results. Presenters shared their own stories of transforming ideas into reality, inspiring attendees to take the leap and turn their own ideas into action.
