Past Events

  • Way Up North Berlin

    Berlin 2025

    April 1 + 2
    Here’s the truth: perfection can hold us back. It stifles our voices and dims our creativity. But “GOOD ENOUGH”? It sets us free. It gives us permission to share, to create, and to move forward without the fear of not measuring up. In our community, we embrace the messy, the unfinished, and the real. We grow by taking action, not by waiting for everything to be flawless. Together, we remind each other that being good enough is a strength. Enough is enough. It’s time to create, connect, and grow—because good enough is exactly what we need.
  • Way Up North Lisbon

    Lisbon 2024

    October 22+23
    Embracing the idea that “A comfort zone is a beautiful place, but nothing ever grows there,” this theme challenges our presenters to interpret how comfort often leads to complacency, stifling creativity and ambition. Throughout the event, presenters will share their unique takes on breaking free from routine, embracing uncertainty, and pursuing transformative change.
  • Way Up North Florence

    Florence 2024

    May 7+8
    "YOU THOUGHT YOU KNEW YOU" was the theme for Way Up North Florence. Presenters explored their personal creative journeys, challenging assumptions, and embracing fresh perspectives, inviting attendees into a profound exploration of artistic transformation and inspiration.
  • Berlin 2023

    October 17+18
    When everyone was zigging, what was your zag? The theme for Berlin was ZAG, inspired by Marty Neimeier's book of the same title. Each presenter's task was to interpret zag and answer the question, 'What's your zag?' which connected with points of differentiation in their journey.
  • Prague 2023

    May 9+10
    This theme came from the phrase What Got You Here Won't Get You There. Oftentimes, presenters shared their history and an overview of their achievements. It was a natural way to present and important. In Prague, we flipped the script and wanted to learn how presenters were forging ahead. Forward-focused presentations were given, revealing what they were working towards and how they planned to get there.
  • WAY UP NORTH VIENNA

    Vienna 2022

    October 11+12
    The theme for the show in Vienna 2022 was "NO BAD DAYS", a rallying cry for creatives to shake off self-doubt and embrace the power of positivity. Presenters shared their stories of overcoming obstacles and finding inspiration in the darkest of times, inspiring attendees to reframe their own challenges as opportunities for growth.