Wooden Banana has been a loyal sponsor and partner of Way Up North since our first event in Stockholm in 2015. Back then, they only sold one product: wooden boxes. Fast forward to today, and they’ve grown exponentially, offering everything from albums to packaging, all-inclusive services to prints. Their approach is straightforward: grow your business naturally, and have a bit of fun along the way. You might have even experienced that fun firsthand at the legendary Wooden Banana Party, which has become a beloved tradition to cap off each Way Up North event, and will be a highlight once again as we celebrate our decade milestone in Stockholm.

Imagen is an AI-powered post-production solution that streamlines your workflow, learning your personal style and saving you time. From culling to editing, Imagen is the fastest way to edit photos. But what sets them apart is the team behind the technology – a powerhouse of professionals who have been an integral part of the Way Up North community since partnering with us in 2021 at our event in Copenhagen, and continue to innovate alongside us as we return to Stockholm for our 10-year celebration.

Pic-Time is a platform that offers a stunning online gallery space, presented with an impeccable design aesthetic. Their mission is inspiring and straightforward: to empower photographers to make the most of their art and provide them with the best tools to grow. Pic-Time has been a loyal sponsor of Way Up North since our event in Cologne in 2018. Their team brings a team-first and positive energy to every Way Up North show, and they consistently inspire the community with events like the Pic-Time Storytelling Evening, which originated in Vienna in 2022 and has become a cherished tradition that will continue at our milestone Stockholm event.

VSCO is the all-in-one photography platform, and we’re honoured to have them in partner with Way Up North. Most of you already know the presets. You probably learned to edit with them. But VSCO has grown into something much bigger since then: AI editing tools, client galleries, mood boards, studio management, and a Lightroom preset pack that brought back discontinued Kodak and Fuji film stocks. If you’ve ever used a VSCO filter on a phone edit at 1am and then delivered the final gallery through their desktop tools the next morning, you already know how deep the ecosystem runs.

Narrative is an AI-powered culling tool built for professional photographers. It learns how you shoot and helps you sort through thousands of images in a fraction of the time, so you spend less time behind a screen and more time doing the work that matters. The team behind it comes from backgrounds at Uber, Google, Dropbox and Microsoft, but the product is built by photographers, for photographers. Their approach centres on understanding what a photo actually is: not just a file, but a human story. Narrative has sponsored Way Up North digitally in previous years, and València will be the first time we have them on site with us.

Put down the colouring book. Pick up the brush.

Album design software for photographers. Albums take forever when the tools fight you. Spreadu doesn’t. Every spread generates from your own images, and the layout adjusts in real time as you move things around. No templates. No cropping.

For the photographer who cares about how the spread looks and how long it took to make. Usually the same person.