Main Event Sponsor

Canon first partnered with Way Up North back in Rome in 2022 and has been the event's Main Sponsor ever since. Throughout the partnership, Canon has provided opportunities for Way Up North guests to use their assortment of equipment at the events, including styled shoots arranged by Canon. From Vienna to Prague, Rome to Berlin, Florence to Lisbon, and now our 10-year anniversary in Stockholm, Canon has solidified itself as a partner the Way Up North community looks to for the highest level of professionalism and inspiring gear.

Partners

  • Wooden Banana
    Partner

    Wooden Banana

    Wooden Banana has been a loyal sponsor and partner of Way Up North since our first event in Stockholm in 2015. Back then, they only sold one product: wooden boxes. Fast forward to today, and they’ve grown exponentially, offering everything from albums to packaging, all-inclusive services to prints. Their approach is straightforward: grow your business naturally, and have a bit of fun along the way. You might have even experienced that fun firsthand at the legendary Wooden Banana Party, which has become a beloved tradition to cap off each Way Up North event, and will be a highlight once again as we celebrate our decade milestone in Stockholm.

  • Imagen
    Partner

    Imagen

    Imagen is an AI-powered post-production solution that streamlines your workflow, learning your personal style and saving you time. From culling to editing, Imagen is the fastest way to edit photos. But what sets them apart is the team behind the technology – a powerhouse of professionals who have been an integral part of the Way Up North community since partnering with us in 2021 at our event in Copenhagen, and continue to innovate alongside us as we return to Stockholm for our 10-year celebration.

  • Pic-Time
    Partner

    Pic-Time

    Pic-Time is a platform that offers a stunning online gallery space, presented with an impeccable design aesthetic. Their mission is inspiring and straightforward: to empower photographers to make the most of their art and provide them with the best tools to grow. Pic-Time has been a loyal sponsor of Way Up North since our event in Cologne in 2018. Their team brings a team-first and positive energy to every Way Up North show, and they consistently inspire the community with events like the Pic-Time Storytelling Evening, which originated in Vienna in 2022 and has become a cherished tradition that will continue at our milestone Stockholm event.

  • Partner

    Profoto

    10 years ago at the first Way Up North, Profoto was there. Ten years later, as we return to Stockholm where it all began, this extraordinary partnership continues. Profoto’s commitment to creating light-shaping tools that help photographers tell their stories has made them an invaluable part of the Way Up North journey. Their innovative products have illuminated countless workshops and demonstrations across Europe, setting the standard for professional lighting that transforms visions into reality. As we celebrate a decade of Way Up North, we celebrate a decade with Profoto – a partnership as enduring as the perfect light they create.

Supporters

  • euhost
    Supporter

    euhost

    Behind every great photographer’s website is euhost, ensuring your online portfolio never misses a moment.

    At Way Up North, we’re grateful for euhost’s unwavering support as our trusted website host. As photographers, you understand how crucial it is to have a website that showcases your work flawlessly. euhost specializes in WordPress hosting, keeping your online presence running smoothly around the clock.

    What truly sets them apart is their exceptional customer service. Technical issue at 6:00 AM on a Sunday? euhost is there to help. Their behind-the-scenes expertise and dedication to customer satisfaction make them an invaluable partner.

    We’re excited to collaborate with euhost to bring you the best possible experience, knowing your digital presence is in the most reliable hands.

  • Freddy Weddings
    Supporter

    Freddy Weddings

    Freddy Weddings is bringing their signature design magic to Way Up North Stockholm, creating and styling our main stage for the 10-year celebration.

    Bold, warm, and never one to say no to a good party, this Swedish planning and design company specializes in couples who want something different than the classic. Founded by Hanna and named after her beloved son Fredh, Freddy Weddings transforms unique visions into unforgettable experiences.

    From bespoke stationery to stunning silhouette tents, they create extraordinary celebrations wherever love leads them. Based in Sweden but traveling globally, they’re bringing the same passion they pour into every wedding to our Stockholm stage, ensuring our anniversary event feels as special as the milestone it represents.

  • Eyeda Design
    Supporter

    Eyeda Design

    Eyeda Design brings creative visions to life, including our shiny new Way Up North website.

    We’ve proudly collaborated with this boutique design agency since Berlin in 2023, experiencing firsthand their exceptional talent for transforming ideas into stunning visual realities. As a one-stop creative shop, Eyeda specializes in working with wedding photographers and other creatives who demand excellence.

    From logo design and branding to complete website design and development, they understand the unique needs of wedding professionals. Their ability to capture the essence of your creative vision and translate it into compelling digital experiences makes them an invaluable partner.

    We’re thrilled to continue working with Eyeda Design, knowing they bring the same passion and precision to every project they touch.

  • Supporter

    Roadie

    Roadie Workshop hosts photography adventures across Europe, bringing portfolio-building experiences to incredible locations.

    Born from a wild idea – renting Land Rover Defenders in Iceland for 4×4 adventures with photographers – Roadie has since hosted over 200 photographers across Europe. From the Dolomites to Madeira, Iceland and beyond, these workshops combine stunning destinations with real couples in wedding attire, creating authentic portfolio content you can’t get anywhere else.

    The secret ingredient? Embracing spontaneity. Every Roadie adventure balances careful planning with unexpected moments that make the best images.

    If you’re after a jolt of adventure in your portfolio and memories that last a lifetime, join us for the wild ride that is Roadie Workshop.

Interested in Sponsoring?

Since our first event in Stockholm in 2015, we’ve had the privilege of collaborating with some amazing sponsors. Whether you’ve been with us since the beginning or are looking to start a new partnership, we’re keen to connect with you.

At Way Up North, we offer diverse sponsorship opportunities, both digital and on-site, for our upcoming event in Stockholm. These options provide a dynamic platform for engaging with our vibrant WUN community.

With hundreds of photographers set to attend, Stockholm promises to be an electrifying event. Sponsorship spots are in high demand and limited in number, so we encourage you to reach out soon. Let’s explore how we can collaborate to make this event a success!