€395.00Original price was: €395.00.€145.00Current price is: €145.00. +VAT
We don’t tell you where we’re going.
For ten years, this community has bought tickets to cities they didn’t know yet. No line-up. No theme. No location. Just a date and a promise that we’ll make it worth the trip.
October 13th and 14th, 2026. Our 20th event. A city we’ve never been to. Somewhere warm, affordable, and easy to reach.
The location is announced at the end of the Vienna event on May 6th. After that, the price goes up. Every detail we release between now and October brings another increase. This is as low as it goes.
Where Europe. Major airport. That’s all we’re sharing for now. The city is announced live at the Vienna event on May 6th.
What We Can Tell You It won’t be cold. It won’t be expensive. And we’ve never hosted an event there before.
Ticket Price €145 + VAT
Pricing Structure The price increases with every detail we share.
€145 + VAT now. All you know is the date.
€195 + VAT from May 6th, when the city is announced.
€295 + VAT from May 8th, 48 hours later.
€395 + VAT from June 1st, when the presenter line-up starts.
Presenters Announced after the location reveal.
What is Way Up North? Way Up North started in 2015 as a gathering for wedding photographers in Sweden. Nineteen events later, we’re a biannual community across Europe bringing together photographers, filmmakers, planners, florists, and wedding creatives for two days of talks, ideas, and honest conversation in a new city each time.
Everything happens in one theatre, around one theme. Between talks, connect with sponsors, explore the host city, and spend time with people who do what you do.
