Event Theme
THE UNSEXY STUFF
Inspired. Connected. Now what? It’s Monday morning and the real work begins. For ten years we’ve celebrated the beautiful stuff—the creative breakthroughs, the stunning portfolios, the moments that make you fall in love with this industry. But we’ve never dedicated an entire event to what actually makes it all possible: the unsexy stuff. The spreadsheets. The systems. The difficult conversations. The repetitive tasks that don’t get likes but build businesses that last. This year, our presenters strip away the highlight reel and show you the meat and potatoes—the boring, essential work that bridges inspiration and sustainability. It’s not glamorous. But it’s real. And it’s the answer to “now what?”
Line-Up
Ten presenters take the stage, each delivering a presentation centered on the event theme: THE UNSEXY STUFF. Following their talk, each presenter sits down for an interview, giving you deeper insight into the work behind the work. Additionally, the Way Up North Awards winners will be announced live on stage, celebrating excellence across the wedding photography community.
Keynote Presenters
WUNX Presenters
Hosts
DJs
FAQ
Unsure what to expect with Spring 2026? We got your back in the FAQ.
Tickets
This event is on sale now and tickets are available here.
Vienna 2026 Tickets
After 10 years and 18 events across Europe, we’re ready for a fresh chapter. May 5th and 6th, 2026, we return to Vienna—but this time, to the venue we always wanted. Stadtkino. The theater we fell in love with in…
€395.00 +VAT
What to expect at Way Up North
Welcome to Way Up North! We’ve been hosting events in Europe since 2015. Our gatherings bring together wedding creatives like you for two days of inspiration and connection. The core of WUN is our presenters who interpret the event theme on the big stage. The heart is you; the community who share the moments between the moments together. Inspired by the presentations, connected with new friends, and now what? The now what is the magic you’re left with where you take your newfound inspiration and connections and create something for yourself after the show. We can’t wait to see what you do next!