The wave breaking everywhere in this industry. The photographer who’s been shooting weddings since 2008 and now isn’t sure what their work means in a feed full of AI. The kid who started six months ago, charging twice what we did at her experience level, fully booked through next year. The image you can’t quite trust anymore. Was it shot. Was it generated. Does the answer change anything for the person looking at it.

The New Wave is all of it. The kid winging it and getting hired. The veteran adapting without a map. The aesthetic that didn’t exist last summer. The business model nobody had figured out a year ago.

Here’s how WUN works. Every presenter takes the theme and runs at it from their own angle. A roster of takes on the same urgent question across two days. The wedding photographer with two decades in. The filmmaker on year three. The planner working with AI tools half her clients didn’t know existed a year ago. The same question, different answers.

What you walk out with is a sharper read on where this industry is going than you’ll find anywhere else. Not because someone hands you the answer. Because you spent two days in a room with people who are living the question, watching them give their answer in their work.

That’s what you’re buying a ticket to.

The room’s in València, and that’s not an accident. Spain doesn’t slow down. The country eats late, drinks slow, sits outside. València specifically: paella was invented here, the real one, with rabbit and chicken and bomba rice cooked outside on Sundays over orange wood. Horchata is tigernut milk dipped with fartons, served cold in tiled bars that haven’t changed since the seventies. The Mercado Central holds three hundred stalls of fish that was in the sea twelve hours ago. Mid-October keeps the warmth without the crowds.

Come for the theme. You’ll book the trip back for the city.