Event Theme
THE NEW WAVE
Something is breaking everywhere in this industry. AI making images that never happened. The kid six months in, fully booked. The veteran with twenty years, rewriting the playbook. The aesthetic that didn’t exist last summer, suddenly everywhere. This year, our presenters take it on from every angle. Same theme. Different answers.
Line-Up
Ten presenters take the stage, each delivering a presentation centered on the event theme: THE NEW WAVE.
The line-up announcements begin in June 2026.
The line-up announcements begin in June 2026.
Tickets
This event is on sale now and tickets are available here.
What to expect at Way Up North
Welcome to Way Up North! We’ve been hosting events in Europe since 2015. Our gatherings bring together wedding creatives like you for two days of inspiration and connection. The core of WUN is our presenters who interpret the event theme on the big stage. The heart is you; the community who share the moments between the moments together. Inspired by the presentations, connected with new friends, and now what? The now what is the magic you’re left with where you take your newfound inspiration and connections and create something for yourself after the show. We can’t wait to see what you do next!